In today’s digital age, webinars and live events have become tools for businesses to engage audiences, build authority, and generate leads.
These platforms are great for engaging with your audience. You can teach them valuable information, allow them to ask questions, and provide them with coupon codes or discounts.
They don’t take a lot of time—usually one to two hours—and you can repost them later on your social channels to drive more traffic.
To make your event even more impactful, you can even turn your webinar or online event into a hybrid event using a virtual event platform like RingCentral Events .
Here’s an example of a great egypt phone number library webinar landing page from McLean Hospital:
Image courtesy of McLean Hospital
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13. Analytics
Some people prefer to read long articles. Some prefer to watch videos. However, many more people prefer to listen to content on the go.
Analytics are the backbone of any successful website strategy. Without adequate understanding of your audience’s preferences, your ask customer service representatives what questions they get asked most often efforts to drive more traffic to your website may not have the desired effect.
Consider surveying your audience. Ask them what types of content they like so you know how to provide them with what they want.
Once you know what works, you can replicate those successes by creating similar content or updating existing content to make it relevant.
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14. Reviews and Testimonials
When potential customers see positive feedback from others, it helps build trust and credibility. Positive feedback from others can canada cell numbers significantly influence a potential customer’s purchasing decision.
So consider leveraging social proof through reviews and testimonials. Encourage satisfied customers to share their experiences.
Here’s how to achieve this:
- Send a follow-up email with a review request
- Offer incentives such as discounts and points in exchange for reviews
- Streamline the review process to make it simple
Once you’ve collected reviews and testimonials, strategically display them on your website to maximize your impact. Here’s how Casper displays its reviews.
Image via Casper
Image courtesy of Coca-Cola
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The example below is a great example of how to make your CTA prominent and visible.
Image from KFC store