Since childhood, we love stories — to create, tell, read or listen. We empathize with the hero, remember similar situations and adopt the experience. This human love to immerse ourselves in a gripping story is used by the storytelling method.
In this article, we will explain what storytelling is, analyze its techniques and methods, and also understand how to use stories in business and other areas.
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Storytelling: What is it?
The word “storytelling” literally translates as “storytelling.” The ability to tell interesting stories is widely used in various fields. In marketing, storytelling is a way to convey information about the benefits of a product through a story. For business, it is a form of indirect sales. In the storytelling format, you immerse the hero in a problematic situation and provide a solution, that is, you tell how he solved it or did not solve it, but could have.
The goal of storytelling is not just to sell, but to evoke certain oman phone number library emotions. Through storytelling, we bring the audience and the product, the brand, closer together.
Storytelling is used to solve the following business problems:
As we said, storytelling can be used instead of a direct call to purchase.
For example, the hero of the story could be a person who completed the training and was able to increase the check for their services. Stories of real students will be more trustworthy.
Storytelling will help to reveal the benefits and features of the product through life situations.
For example, the advantage of a corporate messenger is social media to promote your offers that it allows you to concentrate on work tasks without being distracted by personal correspondence and news channels. In history, a person may find himself in a situation where he did not notice a message from a colleague or was distracted by reading the news and missed an important comment on work.
Storytelling is actively used to build brand loyalty and reputation.
Recently, in their blog on Habr, the Compass team talked bzb directory about the difficulties they faced when creating a dark theme for the application.
Storytelling is great for building your own community on social media or a blog. Stories generate interest and encourage feedback.
In the Telegram channel “Businessovochnaya” we share our opinions and personal stories from work life about team management and product development.
Where to use storytelling
In practice, storytelling is used in many activities and areas. We will talk about the benefits of storytelling in life and business.