This question is the 3rd W element – Where?
Once you have the information you want to say and who you want to say it to, now we will clarify where to say it. Before clarifying this, you need to review where your customers are operating?
The content marketing we are talking about here is mostly published on the internet. You need to understand how websites, social networks, forums, video sharing platforms, etc. work. Each channel will have its own characteristics in presenting images and words. If you want your content to be attractive and effective, you must know how to express it appropriately.
For example, content for a business website will be introductory, content for social networks will be trend-updating and entertaining, and content for a sales website will need information about prices and outstanding features.
Multi-channel content is not about using one content to post on many different channels, but you need cameroon whatsapp data to adjust it to best suit when deploying content.
How do you talk to your customers?
This question is the H factor – How?
How you talk to your customers is very important. Tell them what they want to hear, what they care about, what they are looking for. There are many articles, many advertisements that are obscure and make the reader not understand what the author is trying to say, or “advertisements that are false” with very attractive headlines but the articles do not provide the necessary information that customers want.
This also happens in advertisements or product promotions. The words are beautiful, the stephanie bourland director of training and development, health plans rhymes well, but the end result is not satisfying any ultimate goal. You can see this in the following example:
Let’s analyze this content according to 3 main goals and 4 basic implementation steps to see where it has problems. How it is said is reflected in the writing style, knowledge, and understanding of the content creator towards their customers.
How you express what you want to say to your customers will consumer data motivate them to take the action you originally set. Whether it is long-form content or a short advertisement, it will create a certain effect.
So, after having systematized the content to be deployed with the 4 questions above but you still cannot write according to the goal, what should you do? We will .
First: Don’t be greedy.
Most of you who are new to content creation often want to write a lot, want to add all the information about products, services, prices, everything into the article with the purpose: To help customers understand more.
They will not understand more and will skip your article immediately. You should only focus on one goal when writing content, increasing recognition will show your own writing style, selling will add your own call to action, or spreading inspiration must be really interesting. You cannot include all the elements in the same article.