So, consider it almost essential to offer a benefit in exchange for data . What could it be? A free eBook, an infographic, a webinar; any content that you know will provide value to visitors and convince them to give you their data.
This is an infallible resource when it comes to acquiring quality leads . Remember that the most important thing is that the content is of great interest to the user.
For example, at Doppler we offer free Marketing Resources that are easy to download. In most cases, these are materials related to our product, with content that visitors can find on the Blog and that we know is very useful for our audience . This means that many visitors want to download them; especially because it is free
Don’t forget to create an attractive
Subscription Form , with a simple design that clearly stands out from the rest of the conten overseas data the page where it is located. And as always, effective Calls to Action will be your powerful allies!
If you can’t think of many alternatives where to place your Forms to grow your Lists, don’t worry! Here you will find the best ideas so that you don’t miss any opportunity to acquire a Lead.
#1 Header of your Website or Blog
This is one of the places that offers the best results , since it is accessible to all visitors who come to the Site without having to scroll. In addition, it is very common for users to focus their attention first on the headers that are on the left of the page or in the center. This can be a really useful piece of information!
#2 Sidebar Navigation
You can place your Form at the top of your Sidebar . In case your visitor has ignored the Form in the header, he will still have this possibility to subscribe to your Newsletter. He may have refused at first but then your content captivated him. Take advantage of every opportunity!
#3 Footer of your Site or Blog
While it is not as effective as the others , it is one more location that you can use, so it is worth mentioning. However, if your site design allows it, try to choose one of the other options that will probably offer you better results.
The main advantage of this location is that by the time the user gets there, they will al vietnam data ready have a clear idea of all the value you can provide and, for this reason, they may be more willing to leave their details. We could assume that the qualification rate of that visitor/potential client is higher.
#4 At the end of each Blog post
This option can be useful, especially if the reader has reached the end of your post or the content of your site and only then decides to subscribe. It may not seem like it, but using this option is really important because only those who have r website structure optimization ead the entire content and are really interested in your proposal will subscribe. So don’t let them pass by, they can be leads with great potential !
#5 A tab on Facebook
There are many tools that allow you to add a Tab to your Fanpage with a Subscription Form . This is a great idea to take advantage of the traffic you have on this Social Network and turn them into Leads. Maximize the possibilities.