Let’s say you’re working on an e-commerce website and you recommended that title tags of the product categories need to be changed. Why is it important to optimize the title tag of a product category page? But for partners who are knowledgeable already with SEO, you may not need to discuss the importance of a product category page or of a title tag to them. But you still need to give your analysis on why their existing tags are not good. You have to remember when businesses are shopping for SEO services, you are not the only one they are engaged with.
They are most likely in talks with
other service providers. What you are trying to do here is making them feel comfortable with you. By crafting the right website audit, you can build trust, show your partners you’re competent and capable, and that they could give the project to you with no second thoughts. Further reading: Learn SEO: The Complete Guide for Beginners and Technical SEO: The Complete Guide for Advanced Users (with Checklist) Add competitor analyses in your SEO audit Adding a competitor analysis in your SEO audits for potential partners can be a game-changer. Most businesses will usually ask for an audit of their website alone but I highly recommend that you go the extra mile and do a quick or short audit of their competitors.
What you would want to do here is to compare
some of the problems on their website versus their competitors’. Show them how they’re faring against their competitors. You don’t need a very detailed analysis. You can use Netpeak Spider on the competitors’ websites and just insert a few comments on your bullet points. Screenshots of data are also helpful especially on backlink data and rankings. Don’t reveal all your cards I know that I just said you should show what you can do for them but that doesn’t mean you completely reveal everything you’ll be doing for them. There are two purposes for this: First is that it keeps your leads on the edge of their seats.
Second is to protect you or your company
Using the sample I used earlier, let’s say you listed down the product category pages of your potential client and told them that their title tags are not good. You say why they are not good but you don’t have to say what you would replace them with. What you’re trying to do here is keeping potential partners engaged and interested. On the business side of things, you’re trying to avoid giving potential partners free work. Here’s our most comprehensive list of digital marketing statistics and trends this 2022. I’ve made sure that every number provided in this post is current and up-to-date.
Even if we’re almost halfway through 2022
you can still make use of and brazil phone number library incorporate the following data to improve your performance and update your marketing strategies. SEO Stats 2022 81% of shoppers do their research first online before they purchase. In this case, every important information about your business must be visible online. Here are some statistics that will encourage you to optimize your website for search engines now: Google tops its competitors as the most used search engine with an 85.55% market share in Feb. 2022. (Datareportal) Google receives over 102,123 searches per second. (Internet Live Stats) 70% of search users never scroll past the search engine’s second page.
(Hubspot) Google Chrome has the highest share
of web traffic by browser with 64.06%, followed by Safari at 19.22%. (Datareportal) Google ranks second for a mobile share of 58.1%, while Instagram takes the top spot at 63.3%. (Datareportal) There are over 200 ranking factors used by Google’s search algorithm to rank websites. (Backlinko) 65% of Google searches ended without any click. (Sparktoro.com) Web pages that take 5 seconds to load have an increased bounce rate to 38%. (Website Builder Expert) Web pages with low bounce rates rank higher in search engines. (Backlinko) The average number of words to get to Google’s average first-page search result is 1,440.
(Backlinko) Also Read: Learn SEO: The Complete
Guide for Beginners Podcast Over analyze and increase your daily the years, we see more and more content creators, brands, and entrepreneurs jumping on the podcasting bandwagon. The podcast has become a fascinating platform for advertisers as well. But before you delve into podcast advertising, take this advice from Ahref’s UX Writer, Rebekah Bek: Quote Card on Podcasts The number of podcast listeners around the world is estimated at around 424 million people (Insider Intelligence) 94% of podcast listeners are multitasking a.k.a. doing household chores, driving, running errands, exercising, etc. This makes these listeners more receptive and engaging. (BBC) 40% of podcast listeners choose to discover new podcast channels via their listening app’s directory.
(The Podcast Host) Apple is the most popular
podcast directory, with 38.7% of podcast bulk data listeners around the world. (BuzzSprout) The top podcast listeners are from North America and the Asia Pacific. (BuzzSprout) Podcast listeners refer to podcast channel descriptions to check what it is about. (The Podcast Host) 45% of podcast listeners have an annual income of $250,000. (Small Biz Genius) 73% listen to the podcast on their smartphones. (Edison Research) 69% of podcast listeners say podcast . (BuzzSprout) Advertisements read by podcast hosts are 3.5 times more effective than scripted third-party ads.