People are connected to their mobile devices all day and might only sit in front of a desktop or laptop for a few minutes.
Therefore, your e-commerce marketing must be mobile-friendly , from your website to your emails. Make sure your website has a responsive design and review the formats for different device sizes before sending your emails.
12. Create a blog to write about interesting topics in your field and attract more traffi
Somehow, eCommerce professionals think blogging is only for those who sell information products, services, or other non-eCommerce costa rica phone number library items. This is simply not the case.
Want proof? Check out the Etsy blog . It has amazing engagement and great advice. Plus, Etsy always celebrates its community — both its creators and its customers.
You’ll notice that Etsy uses multiple categories to help attract different groups of audiences, from featured shop columns to DIY advice articles.
13. Understand what’s happening in the
Let’s discuss newsjacking briefly . This is taking a newsworthy topic and putting forth an industry interpretation of it.
The most famous example is Oreo slow conversion funnel cookies. During the 2013 Super Bowl blackout, the company tweeted
It reeived nearly 15,000 retweets and made the news.
As long as you have taste, you can stay up to date with the latest news and trends and incorporate them into clever eCommerce marketing assets.
14. Create an awesome lead magnet to get more leads for your eCommerce business
If you think lead magnets are only for service and information businesses, think again. Like blogging, lead magnets help further engage canada cell numbers customers with your business and encourage them to buy.
For example, if you sell kitchen appliances, you could create a guide that shows 15 creative uses for a blender or other appliance.
However, the content needs to be valuable and actionable. Include illustrations, recipes, and anything else that might provide additional value to the reader.
Then , use Hello Bar to promote it.
Pretty simple, right?
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