How to combine technology and creativity? October 25, 2023 If there is one thing that we will remember from the year 2023 in communication, it is the advent of artificial intelligence and the questions that this new technology raises for marketing professionals. From the blog article to the LinkedIn post, including the editorial strategy generated in a few seconds by artificial intelligence.
It is time to take stock of this first
half of the year where “revolution” now rhymes usa phone number data with “evolution” in the digital communication of companies. What is artificial intelligence? ChatGPT Open AI presentation on a tablet Commonly called AI, artificial intelligence is a constantly evolving tool that has taken up a lot of space in the communications professions. Indeed, AI has made incredible progress since its inception.
It is now capable of carrying out complex
tasks that were once exclusively entrusted to you are busy shopping online humans. Among communication professionals, AI has manifested itself in various forms, notably through intelligent tools such as ChatGPT for writing texts, or Midjourney for creating images and illustrations. These technologies use data and machine learning models to understand and generate content autonomously.
To do this, the user creates “prompts” which are none other dating data than the instructions that the copywriter, web editor or graphic designer gives to the AI to generate the expected texts. By choosing the right prompts, creators can influence the style, tone, and direction of the publications to be created. When it comes to written content, it is important to note that ChatGPT provides a foundation of information.
For the generated text to be truly effective and stand out from the competition, it is imperative to bring a human touch with personalization and strategic thinking around the company’s online presence. AI to better target your business communication a person takes notes in a notebook, in front of his laptop and a coffee One of the most powerful aspects of AI is its ability to target audiences precisely. By leveraging machine learning, it can analyze data to better understand customer preferences, habits, and needs. This deep knowledge of the target audience helps create effective and personalized communication campaigns .