According to Le Blog du Modérateur , 5.2% of users published content on LinkedIn in 2022, compared to 4.9% in 2021. The interest in publishing is therefore growing among companies that wish, on the one hand, to maintain regular and quality contact with their B2B customers. And on the other hand, not to be left behind by their competitors who are increasingly present on LinkedIn.
Which communication strategy to choose
What type of content to publish on LinkedIn? Our indonesia phone number data marketing strategy at #SANDY. to create an effective LinkedIn business strategy in 5 steps. Why is a content strategy essential on LinkedIn? 2 people working at a desk with a computer in the background A fundamental element of an inbound marketing strategy, implementing an editorial strategy allows you to establish a communication plan that will serve your long-term objectives.
Whether you want to develop your reputation
your brand image, have a qualified network, feed your ev certificates that provide maximum CRM, establish your legitimacy or attract the right prospects, the content strategy allows you to prepare the ground in order to avoid going off in all directions by publishing haphazardly.
Furthermore, creating content on social media takes dating data time, a lot of energy, and can quickly become time-consuming. Not to mention that the first results are sometimes slow to arrive. The risk is then to give up before your content production even begins to bear fruit! Having a specific goal in mind, and therefore looking beyond simply creating content, helps you stay on course and motivated. What is a LinkedIn content strategy?
a person writes on computer marketing strategy As we have seen, more and more companies and professionals are publishing on LinkedIn. It is therefore essential to stand out with a communication strategy that meets the expectations of your target audience, but also of the LinkedIn algorithm. Indeed, each social network meets different objectives. An Instagram content strategy or an SEO content strategy has its own particularities and works in its own way. When it comes to LinkedIn, having a content creation strategy allows you to know: who you are addressing (targets) topics to be discussed (queries) the way to talk about it (keywords) You know your subject, and above all the concrete problems encountered by your potential clients.